At the age of 14, Moritz, one of the two founders, worked for the first time at his parents' company ritterwerk, a traditional Bavarian company, in the production of household appliances. After graduating from high school, he studied management and innovation in Paris and Munich. In a Parisian wine shop he is confronted for the first time with the problem of unrefrigerated bottles. The favourite wine is not chilled, an hour's wait follows. Back in Munich, he develops the idea for the BEEZER - the fastest bottle cooler in the world - at the end of 2019 in the course of his studies.

The company quickly grows to include several colleagues, and by the end of 2021 the near-series prototype is already being tested in detail. During a traditional Bavarian Weißwurst breakfast, the entire team is supplied with cold drinks from the prototype. In the following weeks, the first tests with end customers will follow. Driven by the vision of providing a unique drinking experience, several engineers are now developing the BEEZER to market maturity with German precision, fuelling innovation in an otherwise often sluggish industry.